Peavey Hollywood to Open With Comics Legend Stan Lee,
Guitar Virtuoso Alex Skolnick, Founder Hartley Peavey & More
Music icon Peavey Electronics will host a
star-studded grand opening of its first showroom in Hollywood next
weekend, Sept. 1-5, with appearances by comics legend
Stan Lee, guitar virtuoso
Alex Skolnick, founder
Hartley Peavey and more.
Located on Sunset Boulevard's Guitar Row, Peavey
Hollywood gives musicians and music fans a new home in the
heart of rock & roll, with a green-room vibe, high-end gear
from the Peavey family of brands to play, and
regular performances from world-class artists.
Peavey is bringing its 47-year legacy of making
the amps for music's biggest stars and stages to Hollywood with a
new showroom, artist relations headquarters and multimedia dealer
The grand opening week of Peavey Hollywood will
feature comics legend Stan Lee-who will
sign Peavey Marvel electric guitars adorned with
Super Hero graphics-virtuoso guitarist Alex
Skolnick (Testament, Alex Skolnick Trio), L.A.'s
Metalachi and Thrown Into Exile, acoustic stylist Monte
Montgomery, and Peavey Electronics
founder and CEO Hartley Peavey, who will
sign copies of his biography, The Peavey
Revolution (Backbeat Books).
"Peavey has a long and productive legacy in music and audio,
and proactive outreach has been the key to our success since
Hartley Peavey founded the company in 1965," said Courtland Gray,
Chief Operating Officer of Peavey Electronics Corp. "With so many
artists living in L.A. or passing through on a daily basis, Peavey
Hollywood's location in the heart of Guitar Row on the Sunset Strip
gives us access to artists and marketing opportunities that will
serve Peavey retailers as well as artists and musicians around the
Peavey Hollywood is a unique brand experience
that will give musicians, audio pros, systems integrators and music
retailers a 360-degree view of the products, artists and philosophy
that have made Peavey an iconic brand in music and audio. As a
high-end retail showcase for Peavey and its affiliated brands-
Composite Acoustics®, Trace Elliot®, Budda® Amplification, Crest
Audio®, Architectural Acoustics® and MediaMatrix®-Peavey Hollywood
is designed to create awareness for Peavey products and the
company's 47-year legacy of innovation.
Peavey Hollywood will be an entertainment and
informational resource for musicians and retailers, with regularly
scheduled high-definition webcasts featuring artist interviews and
performances, product reviews, and music industry-related tips for
musicians. Peavey will also broadcast sales
training to its dealers, with live-chat capability to enhance the
sessions. In addition, the location will serve as the West Coast
home for its substantial and growing roster of artists and
A section of the showroom is dedicated to the history and
philosophy of Hartley Peavey, the
industry's longest-running founder, sole owner and CEO, who built
his first amplifier as a teenager in 1957 and has earned countless
accolades for his achievements in music product innovation and
international business. He earned his star on the Hollywood Rock
Walk of Fame in 1990.
Peavey Hollywood Grand Opening Week
Saturday, September 1, Hartley Peavey Day: Open at 10 a.m.,
Hartley Peavey signing at 1 p.m., Alex Skolnick at 5 p.m.,
Metalachi at 6 p.m.
Sunday, September 2: Open from Noon to 5 p.m.
Monday, September 3, USA Day: Open at 10 a.m., Monte
Montgomery at 4 p.m.
Tuesday, September 4, Metal Day: Open at 10 a.m., Thrown
Into Exile at 7 p.m.
Wednesday, September 5, Marvel Day: Open at 10 a.m., Stan
Lee at 6 p.m.
Download High-Resolution Images:
Founder & CEO Hartley Peavey
Peavey Hollywood Glam Shot
Peavey Electronics Logo
Stan Lee (Marvel Universe)
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