Apple Planning to Challenge the Online Streaming Market
with Brand New Service -
Apple Inc. are reportedly looking into licensing their
entire catalogue for a custom-radio service similar to that of Pandora Media, Slacker or iHeartRadio.
The Wall Street Journal the online media powerhouse is
currently discussing the possibility of securing comprehensive
streaming rights with major record labels worldwide.
The service would create virtual 'stations' that play music
similar to a song or artist of the user's choosing, using either
Web browsers or smart phone apps.
However Apple's service will differ from its competitors as they
look to seek out direct licences with record labels, meaning
there'll be no restrictions on how many times a track can be played
Like Pandora, Apple's service will incorporate advertising,
carried through Apple's iAd platform. Although whether or not Apple
will share part of the ad revenue with labels, or pay them some
other licensing fee, is unclear. It was also unclear whether the
service would be free or require a subscription fee.