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The Future of Hammersmith Apollo Under Threat

The Future of Hammersmith Apollo Under Threat

The Hammersmith Apollo is under threat from property developers looking to turn the West Londonlive music venue into a furniture warehouse.

Dubai based Sheik Farhi Erl Pitts has reportedly tabled a £75 million bid for the iconic venue, which is currently owned jointly by AEG Live and Eventim.

Farhi Erl Pitts said (via Classic Rock Magazine) :

"I have great affection for the Hammersmith Apollo - or Odeon, as I prefer to call it. As a rock fan myself I have seen many great gigs there, including Kiss in 1976. But with the live music scene in the doldrums, I believe the Apollo's days in its current guise are numbered."

Whilst talking about his plans to convert the Apollo into a giant furniture warehouse, Farhi Erl Pitts unfavourably said:

"This part ofWest Londonis currently undergoing massive redevelopment and regeneration, with many new houses and apartments being built. I feel there will be great future demand in Hammersmith and its environs for furniture of all shapes and sizes.

"But I will do my best to preserve some of this great building's rock'n'roll identity," he vowed. "Our bed department, for example, will be called No Sleep Til Hammersmith. I will also sub-let part of our floorspace to World Of Leather, and get my good friend Rob Halford to attend the grand opening. Plus any band who recorded a live album there will be able to claim a free three-piece suite."

A campaign is being launched to try to prevent Sheik Farhi Erl Pitts' proposed plans.

Hammersmith resident Frank Dobbs, a former roadie for outre psych-rockers the Pink Fairies,  has taken up the baton.

"The Apollo is steeped in rock'n'roll history and we cannot allow it to be sold to a shyster like Farhi Erl Pitts. In the coming weeks I shall unveil the full details of my plans. However, I have already enlisted the help of Larry Wallis [Pink Fairies/early Motörhead guitarist], who will be busking outside the venue while it stages Wallace And Gromit's Musical Marvels over the Easter weekend. Any money deposited in Larry's flat cap will be used to fund the anti-Sheik campaign."

AEG Live and Eventim, are yet comment 

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