C.F. Martin & Co Team with Ed Sheeran to Release Artist Signature Edition
C.F. Martin & Co Team with Ed Sheeran to Release
Artist Signature Edition -
C.F. Martin & Co.
is gearing up for an exciting summer music season with the
announcement of their newest Artist Signature Edition from the
Custom Shop - the LX1E Ed Sheeran Signature Edition!
Designed in collaboration with the Grammy-nominated,
multi-platinum singer-songwriter, and brand ambassador, the LX1E Ed
Sheeran Signature Edition features Ed's personal artistic details
on the headstock, including his signature fluorescent orange "+"
plus sign and "est. 1991", which represents the name of his
platinum-selling album and year Sheeran was born respectively
. Additionally, the "+" plus sign logo is laser-etched on the
solid sapele top, which signifies the title of his platinum-selling
debut album. A portion of the proceeds from the sale of this
model will be donated to East Anglia's Children's Hospices
(www.each.org.uk ), a UK-based charity Sheeran supports and is
passionate about. The organization, whose Royal Patron is The
Duchess of Cambridge, supports families and cares for young
children and young people with life-threatening conditions and
provides services across several UK counties, including Suffolk,
where Sheeran was raised.
"It was a huge privilege to have the opportunity to collaborate
with Martin Guitar," said Ed Sheeran. "I have been a fan of
Martin since I started playing guitar and songwriting, and I am
honored to have a Signature Edition that bears my own personal
imprint. All of the royalties from every purchase from my
Signature Edition will go to the East Anglia Children's Hospices. I
can't wait to get on stage and perform with it for my fans - I hope
they enjoy my new Martin as much as I do!"
"We are so proud to have such a prolific and credible artist as
Ed Sheeran join the Martin Guitar family," said Amani Duncan, Vice
President of Brand Marketing for Martin. "One of our
marketing objectives at Martin is to spread our dynamic culture,
history and brand to new consumers worldwide and Ed is the perfect
Ambassador to help us achieve this. We cannot wait to present
our latest collaborative Artist Signature Edition to his fans and
ours across the world this summer."
"We're absolutely delighted that each will benefit from the
sales of this special guitar and we'd like to thank Ed, C.F. Martin
& Co, and absolutely everyone involved in the project," said
Graham Butland, EACH Chief Executive. "Not only will the guitar
raise much-needed funds for the charity, but will also greatly
raise the profile of EACH and the vital care and support we provide
to life-threatened children and their families."
The LX1E has been Ed Sheeran's guitar of choice since his early
teens. In the span of just two years, Sheeran's career has
catapulted him from a rising star in his native UK, where he was
nominated in 2012 for multiple music awards and won two Brit
awards, to global success including a massive fan base and critical
acclaim in the US. Sheeran and his favorite LX1E Martin
guitar have also graced prestigious stages worldwide, from the
London Summer Olympics opening ceremony in 2012 to the 2013 Grammy
Awards, teaming up with Sir Elton John.
Following an industry unveiling at Summer NAMM on July 11, Ed
Sheeran will unveil his LX1E Ed Sheeran Signature Edition to his
U.S. fan base when he performs on the TODAY SHOW Summer Concert
series on Friday July 12. Fans can catch Sheeran and his new
Martin model on the road through the end of 2013 with tour mate
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