Fender & Edison Nation Challenges Investors to
Design the Next Generation Guitar & Bass Cases -
Fender Musical Instruments Corporation has announce their
partnership with EdisonNation.com, an innovation platform used by
creative people to bring new ideas to market, to challenge
inventors from all over the world to develop the next generation
guitar and bass case.
While Fender instruments have evolved a lot over the past 60
years, their cases and packaging have for the most part stayed the
same. Today, Fender is turning to the Edison Nation community to
find innovative advancements in how to transport and protect these
Edison Nation works with global inventors to get their
innovations in front of retailers and manufacturers, to store and
perfect their ingenious ideas, keep up with inventive friends, and
learn what it takes to create and introduce a successful product
into the market.
Fender is hoping to find new, consumer-focused innovations in
guitar and bass cases and packaging that reflect the Fender brand
and the musician carrying it. Inventors have been asked to consider
new shapes, designs, handles, latches and materials to package
and/or carry these instruments.
"Fender has a long history of designing and creating
innovative products and we continue to look for opportunities to
expand on this foundation," said Keith Chapman, senior vice
president, Research & Development at Fender.
"Working with Edison Nation allows us to further our open
innovation program and benefit from a large community of talented
designers and inventors."
Licensed ideas will receive a $2,500 minimum advance on 20 years
percentage of sales or buyout. Edison Nation splits the licensing
royalties 50/50 on the products that are selected. Royalties vary
based upon the product, and are in line with current industry
Each idea costs $25 to submit. Edison Nation Insider members
submit ideas for $20 each with the ability to submit them into
other searches for free.
For more information on Fender, go to www.fender.com.
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