News

Ernie Ball Introduces New M-Steel Strings & M-Steel Madness

The world's premier string manufacturers, Ernie Ball, has announced the release of its most inventive and expressive string set yet, M-Steel, available in five Slinky gauges. To celebrate the much anticipated launch of these strings, Ernie Ball has announced the “M-Steel Madness” contest which begins April 1st 2014.

(PRESS RELEASE): Ernie Ball, the world’s leading manufacturer of guitar strings and musical instrument accessories, is excited to announce that the highly anticipated M-Steel electric guitar strings have officially hit stores. M-Steel strings are available now at select music retailers nationwide for $12.99 in five popular Slinky gauges: Super, Regular, Hybrid, Power, and Skinny Top Heavy Bottom.

Furthering Ernie Ball’s commitment to providing musicians with cutting edge tools, the innovative and inventive M-Steels are Ernie Ball’s loudest, most expressive strings yet, providing increased output, frequency response, and strength. Short for "maraging steel" — an extremely strong alloy used in high-stress applications for the aerospace and defense industries — M-Steel wound strings are comprised of Ernie Ball's patented Super Cobalt alloy wrapped around a maraging steel hex core, producing a richer, fuller tone with powerful low-end response. M-Steel plain strings are made from specially tempered steel for maximum fatigue resistance, resulting in a stronger, more durable string. A patented winding of steel around the ball end of M-Steel plain strings reduces slippage, resists breakage and stays in tune better than conventional plain string.

To celebrate the introduction of M-Steel strings, Ernie Ball is launching the “M-Steel Madness,” contest. Starting April 1st, fans will be asked to post videos or photos to their social media sites (Facebook, Twitter, Instagram, Vine, Google+) of themselves with their newly purchased M-Steel strings using the hashtag #msteel. One lucky winner will be chosen at random on July 1st, and receive a prize package including a vintage or boutique amplifier and other exclusive musical gear. Full contest details will be announced shortly.
 


Check 
Ernieball.com for details coming soon.

Comments

Related News

 Ernie Ball Presents New 'Set Me Up' Performance and Interview Web Series

Ernie Ball Presents New 'Set Me Up' Performance and Interview Web Series

Ernie Ball presents music fans with a new web series, Set Me Up. Filmed at the Ernie Ball Showroom in...

Read Article
 Ernie Ball Teams Up with World's Loudest Month to Launch Battle of the Bands

Ernie Ball Teams Up with World's Loudest Month to Launch Battle of the Bands

Ernie Ball Teams Up with World's Loudest Month to Launch Battle of the Bands - Iconic premium guitar string manufacturer...

Read Article
Win A Musicman Gamechanger Guitar With Ernie Ball

Win A Musicman Gamechanger Guitar With Ernie Ball

Fancy getting your hands on a brilliant Musicman Gamechanger guitar? Ernie Ball have teamed up with the Bushman Brothers...

Read Article
Win a Private Master Class with John Petrucci!

Win a Private Master Class with John Petrucci!

Win a Private Master Class with John Petrucci!  Ernie Ball Launches Cheers to 50 Years Contest Ernie...

Read Article