Fender Announces Online American Design Experience
Design your own custom Fender online and have it delivered within 90 days with the Fender American Design Experience.
Fender's online guitar configuration service offers guitarists a choice of either starting from scratch or using a blank template of a Tele, Strat, Precision Bass or Jazz Bass. There's also an option to 'collaborate' which features a range of Fender endorsed artist models to act as a starting point for your bespoke guitar design.
(PRESS RELEASE): Fender is pleased to announce the American Design Experience, an innovative new offering on Fender.com that allows consumers to design electric guitars and basses based on Fender’s iconic instruments – the Telecaster, Stratocaster, Precision Bass and Jazz Bass guitars. Consumers’ personalized designs are then built by hand in Fender’s flagship Corona, Calif.-based facility and delivered to their door within 90 days.
The Fender American Design Experience began in 2011 at the Fender Visitor Center in Corona, located adjacent to Fender’s factory. There, consumers have been able to hand-select instrument bodies and necks, and personally design their own unique instrument, before having it built and delivered to them within a matter of months. Now, Fender is able to provide this program only to people throughout the United States via an innovative digital platform configurator tool.
Several professional artists have designed their own personalized instruments with the American Design Experience, including Neon Trees’ Branden Campbell, The Cult’s Billy Duffy, thenewno2’s Dhani Harrison, Joe Robinson, and Taylor Swift’s Amos Heller. Consumers can view these artists’ personal designs, and others’, on Fender’s website for design inspiration.
"This is an opportunity to create something that is at once iconic and uniquely yours,” said Heller. … “The (American Design Experience) allows me to express myself not only with my playing, but with the design of the instrument itself.”
Company founder and music industry innovator, Leo Fender, created some of the most successful and beloved instruments of the 20th century thanks, in part, to his steadfast dedication to an instrument’s form and function, which ultimately led to their unique modular designs allowing players to modify various elements of their instruments quickly and easily.
"I've always loved the vintage hot rod vibe that Fender brings with their guitars,” said Campbell. “I've often had to buy two different basses to piece together all the features I wanted. Now, I have the option to get what I want the first time.”
Within the new online offering, there are multiple options – including body and neck woods and designs, color finishes, pickup and electronics configurations, and more – that lead the user to more than a million potential design outcomes.
“We live in an era of personalization, and few things make a greater statement about people than the music they listen to – your music and how it represents your individual identity,” said Justin Norvell, vice president of Marketing for Fender. “Fender’s entire existence embodies that very concept, because its instruments have always been modular in construction, which has always made them ideal for individual personalization. And the online American Design Experience is the next level of that whole concept – built to an individual player’s specs straight from the factory floor.”
Fender American Design Experience instruments are backed by the company’s limited lifetime warranty, and come with an upgraded hardshell case, a certificate of authenticity with a dedicated serial number, an official Fender product manual, a collectible American Design Experience booklet, strap, polishing cloth, instrument cable and adjustment wrenches.
Consumers are encouraged to share their personal instrument designs with their friends on Facebook, Twitter or Google+, or save their designs to be built at a later date. For more information and to begin designing a Fender American Design Experience instrument, visit www.fender.com/american-design.
Head to Fender/American-Design to find out more
Fender Release Limited Edition Sandblasted Telecaster with Ash Body
The Limited Edition Sandblasted Ash Telecaster features one of the most alluringly unusual finish treatments yet seen on a Fender...
Fender Accelerator Tour Launched in Support of Emerging Artists
(PRESS RELEASE): Fender, the world’s leading musical instrument brand, today unveiled the Fender Accelerator Tour, a new initiative that provides...
Fender Custom Shop Handcrafts Breathtaking Pine Cone' Strat
Fender's hand-built Pine Cone guitar is a stunning diamond-studded beauty created with an assist from 3D imagery.
(PRESS RELEASE): The Fender...
NAMM 2015: Fender Releases New Dave Murray Strat & Sergio Vallin Signature Model
(PRESS RELEASE): Fender is proud to announce two new artist signature models, the Dave Murray California Series Stratocaster® guitar and...
NAMM 2015: Fender Releases New Guitars with Tim Shaw Shawbucker Pickups
(PRESS RELEASE): Fender is proud to announce the release of two guitars featuring the new Tim Shaw “Shawbucker” humbucking pickups,...
NAMM 2015: Fender Releases New Basses at NAMM
Fender announce the release of several new bass guitars at the 2015 NAMM Show.
(PRESS RELEASE): It’s one of the most...
NAMM 2015: Fender Releases New Steve Harris & Geddy Lee Bass Guitars
Fender is proud to announce the release Steve Harris & Geddy Lee signature bass guitars at the 2015 NAMM Show.
Fender Releases Michael Landau Signature Amp
(PRESS RELEASE): Fender announce the release of the Michael Landau signature amplifier, the Hot Rod DeVille™ ML.
The Hot Rod DeVille...
NAMM 2015: Fender Bass Amplifiers Releases Products for NAMM
Fender announce the release of the Bassman® 500, Rumble™ 210 Cabinet and Rumble 115 Cabinet.
(PRESS RELEASE): The Bassman 500 combines...
Fender Unveil Dee Dee Ramone Precision Bass Guitar
The Fender Dee Dee Ramone Precision Bass Guitar is a recreation of one of the most iconic basses in rock...
Fender Releases FA-300CE Acoustic/Electric Pack with Slide Interface
(PRESS RELEASE): Fender is proud to announce the release of the FA-300CE Acoustic/Electric Pack with Fender SLIDE interface.
The FA-300CE Acoustic-Electric...
Fender Release Brown Derby & Top Hat Resonators
Fender have added two new instruments to its growing resonator range, the Brown Derby Resonator and the Top Hat Resonator....
Fender & Hurley Collaborate for Waves For Water Auction
Hurley & Fender have partnered to conduct a charity auction of one-of-a-kind Fender Stratocasters, hand painted by world famous musicians...
Squier by Fender Releases Vintage Modified Baritone Jazzmaster
(PRESS RELEASE): Squier presents one of its most distinctive instruments ever in the deeply resounding form of the Vintage Modified...
Fender Releases Adam Clayton Jazz Bass
Adam Clayton and Fender have announced the release of the Adam Clayton Jazz Bass. The new signature bass from the...
John Mayer Announces Split with Fender via Twitter
Fender endorsee, John Mayer, has parted ways with the iconic US guitar manufacturer, using twitter to announce his decision in...
Fender Expands Popular American Standard Series
Fender expands its popular American Standard series. The series, which debuted in 1986, has become the proverbial heart of the...
Fender Acoustic Custom Shop Releases Tom Petty Signature Kingman Dreadnought
Created using specs tailored to the personal style of Tom Petty, The Fender Acoustic Custom Shop has introduced the limited...
Fender Releases Latest '68 Custom Amp in Popular Vintage Modified Series
(PRESS RELEASE): Fender is proud to announce the release of the latest Vintage Modified Series amplifiers, the ’68 Custom Vibrolux®...
Fender Releases Limited Edition American Standard Guitars, Classic Player Models, and Special Edition Blacktop Guitar
(PRESS RELEASE): Fender is proud to release several new Limited Edition American Standard Series guitars, new Classic Player Series models...
Fender Releases Limited & Special Edition Guitars
As Fender celebrate its 60th anniversary, the American guitar powerhouse is set to introduce a number of limited run of...
Fender Squier releases Vintage Modified Baritone Jazzmaster
The latest addition to Fender’s extended range, or the Vintage Modified family as it’s officially known, is the Vintage Modified...
Fender Audio Introduces New Powered Subwoofer
Fender Audio introduce the PS-512, its latest powered subwoofer capable of sharing and amplifying music easier than ever before.
Fender Announces Intent to Sell Guild Brand to Cordoba Music Group
Fender Musical Instruments Corporation (FMIC) has finalized a letter of intent to sell the Guild guitar brand and related assets...
Fender Custom Shop Introduces Handcrafted Artisan Series & Master Designed Series
The esteemed Fender Custom Shop has introduced its latest collection of finely handcrafted instruments, the Artisan Series and Master Designed...
Fender Audio Adds New Portable Audio Systems to Popular Passport Line
Fender Audio introduces three new portable audio systems to the popular Passport line, the Conference, Event and Venue.
Fender To Host Open Event at Learn To Play Day 2014
Fender To Host Open Event at Learn To Play Day 2014 -
Fender has announced they will be supporting the 2014...
Squire by Fender Introduces 60th Anniversary Classic Vibe '50s Stratocaster and Eva Gardner Precision Bass
Squire by Fender Introduces 60th Anniversary Classic Vibe '50s Stratocaster and Eva Gardner Precision Bass -This year marks the diamond...
Fender Celebrates 60th Anniversary of the Stratocaster Guitar
Fender Celebrates 60th Anniversary of the Stratocaster Guitar -
For 2014 only, Fender celebrates the diamond jubilee of the world’s...
Fender Acoustics Introduces 2014 Winter Collection
Fender Acoustics Introduces 2014 Winter Collection -
Fender Acoustics introduces its 2014 winter collection featuring a fresh lineup of artist...
NAMM 2014: Fender Releases New Artist Signature Models
NAMM 2014: Fender Releases New Artist Signature Models -
Fender announces its latest offering of artist signature models, including the...
NAMM 2014: Fender Releases Exciting New Guitars for 2014
NAMM 2014: Fender Releases Exciting New Guitars for 2014 -
PRESS RELEASE: Fender is proud to offer its latest arsenal...
NAMM 2014: Fender Bass Amplification Releases New Rumble Series Models
NAMM 2014: Fender Bass Amplification Releases New Rumble Series Models -Fender releases the all-new Rumble Series, a mighty leap forward...
Fender Amps Release New Versions of Perennial Favourites
Fender Amps Release New Versions of Perennial Favourites -
Fender introduces a fresh take on two perennial favourites, the ’65...
Fender Expands Pawn Shop Amp Line
Fender Expands Pawn Shop Amp Line -
Fender releases the latest offering from its popular Pawn Shop Special series, the...
Bob Dylan's Newport Strat Sells for $965,000
Bob Dylan's Newport Strat Sells for $965,000 -
Bob Dylan's iconic '64 Fender Stratocaster used by Bob Dylan at the...
Fender Adds Ramparte to Pawn Shop Special Series of Amps
Ramparte to Pawn Shop Special Series of Amps -
Fender Amplifiers is pleased to announce the latest offering to its popular...
Fender Releases Two Folding Travel Guitars
Fender Releases Two Folding Travel Guitars -
Fender launches not one, but two travel acoustic guitars with the ability to...
Fender Introduce the New Beggars Banquet Telecaster
Fender Introduce the New Beggars Banquet Telecaster -
Fender presents a remarkable limited edition guitar wrapped in classic Rolling Stones...
Fender Vintage Hot Rod Series
Fender Vintage Hot Rod Series -
The Vintage Hot Rod series incorporates the best of old and new into versatile...
Fender Reintroduces Graham Coxon Telecaster Guitar
Fender Reintroduces Graham Coxon Telecaster Guitar -
Graham Coxon emerged from the 1990s Britpop movement as one of the U.K.’s...
Fender Announces '68 Custom Series Amps
Fender Announces '68 Custom Series Amps -
Fender announces the '68 Custom series amplifiers, which consist of the '68 Custom...
Fender Unveils All-New Platform with The Dimension Bass
Fender Unveils All-New Platform with The Dimension Bass -
The company that invented electric bass now offers an elegantly original...
Fender Reissues Coronado and Starcaster Models
Fender Reissues Coronado and Starcaster Models -
Fender is proud to reintroduce some of the most fabled and oft-requested instruments...
Fender Expands on Modern Player Series of Guitars
Fender Expands on Modern Player Series of Guitars -
Fender welcomes six models to the Modern Player Series, including three...
Fender American Rustic Ash Stratocaster & Telecaster
Fender American Rustic Ash Stratocaster & Telecaster -
The American Telecaster® Rustic Ash introduces a visually striking brown anodized aluminum...
Fender & Edison Nation Challenges Investors to Design the Next Generation Guitar & Bass Cases
Fender & Edison Nation Challenges Investors to
Design the Next Generation Guitar & Bass Cases -
Fender Custom Shop Announces Michael Landau Signature
Fender Custom Shop Announces Michael Landau
Fender Custom Shop announces the release of the Michael Landau...
Fender Reveals Wilko Johnson Signature Telecaster
Fender Reveals Wilko Johnson Signature
Fender has announced the release of the Fender Wilko Johnson
Fender Announces the ‘Satin Series’
Fender Announces the 'Satin Series' -
Fender has announced a brand new series release for this
New Spring 2013 Fender Custom Shop Models
New Spring 2013 Fender Custom Shop Models -
The Fender Custom Shop's new spring instrument selection
Fender Custom Shop Introduces Eric Clapton Brownie Tribute Stratocaster Guitar
Fender Custom Shop Introduces Eric Clapton Brownie
Tribute Stratocaster Guitar -
One Hundred Layla...
NAMM 2013: Fender Amplifiers Release '57 Bandmaster, Mustang (V.2) Models & Acoustic 15
NAMM 2013: Fender Amplifiers Release '57 Bandmaster,
Mustang (V.2) Models & Acoustic 15 -
Fender has introduced...
NAMM 2013: Fender Releases New American Vintage Series Basses
Fender Releases New American Vintage Series Basses
Fender has announced four bass additions to its acclaimed
Fender Introduces 2013 Fender Select Series Models
Fender Introduces 2013 Fender Select Series Models
The highly acclaimed Fender Select
Series has announced an all-new...
Fender Releases Competition Series Effects Pedals
Fender Releases Competition Series Effects Pedals -
announced a new range of Competition series pedals, a
Fender Celebrates Grand Opening of First-Ever Custom Shop Showroom in Latin America
Fender Celebrates Grand Opening of First-Ever Custom
Shop Showroom in Latin America -
Fender's 'Dream Factory' celebrated the...
Fender Introduces the Telecaster Thinline Super Deluxe
Fender Introduces the Telecaster Thinline Super Deluxe
The Fender Telecaster has sported many looks for over 60...
Fender Jaguar Guitar Survives & Thrives; Celebrates 50th Anniversary
Fender Jaguar Guitar Survives &
Thrives; Celebrates 50th Anniversary -
Jaguar electric guitar is 50 years old...
Two Classic Fender Amps Get Special Treatment
Two Classic Fender Amps Get Special Treatment -
New models in the Fender Special Run ('FSR' Series)....
Squier by Fender Proudly Presents Strung Out's Chris Aiken Signature Bass
Squier by Fender Proudly Presents Strung Out's Chris
Aiken Signature Bass -
Squier is excited to introduce...
Fender Celebrates 20 Years of Great Tone with Release of Vibro-King 20th Anniversary Edition Amp
Fender Celebrates 20 Years of Great Tone with Release of
Vibro-King 20th Anniversary Edition Amp -
Fender Honours George Benson with Signature Combo Amplifier & Enclosure
Fender Honours Jazz Giant George Benson with Signature
Combo Amplifier & Enclosure -
Fender announces the release...
Fender To Release Limited 1st 46 American Vintage Guitars
Fender To Release 1st 46 American Vintage Guitars
Models will feature collectable neck plates
Fender Unveils Three Additional Acoustic Models
Fender has announced three additional summer models to their
acoustic range. The CJ-290S Jumbo Flame Maple acoustic guitar,
Fender Releases All-New Machete Head and Cabs and Super-Sonic 22 Head
Fender has released a new Supersonic 22 Head and a new Machete'
range of amplifiers that promise to...
Fender Introduces New American Vintage Series Guitars
Fender Introduces New American Vintage Series
The new guitars are the American Vintage '56, '59 and '65...
Add 76 Pickup Tones To Your Fender Modern Player Marauder
A new upgrade has just been released for the
Fender Modern Player Marauder guitar. It
contains AweSome Musical
New Fender Custom Shop Limited Models Available
FENDER® CUSTOM SHOP ADDS NEW
MODELS TO 2012 LIMITED COLLECTION
The Fender Custom Shop is proud to introduce...
Fender Acoustic New Summer Additions
Fender Acoustic New Summer Additions -
Fender Acoustic guitars has announce several new models for the
Squier by Fender Introduces Vintage Modified Series Additions
Squier by Fender Introduces Vintage Modified Series Additions
Squier has announced several new models to its...
Fender Black Paisley Stratocaster HSS
The Fender Black Paisley Stratocaster HSS is a modified Strat
with a humbucker bridge, wrapped in a swirling black...
Roland And Fender Ship New V-Guitar The G-5 Stratocaster
The G-5 VG Stratocaster, an amazingly versatile electronic
guitar that fuses traditional design with the latest in digital
Fender Introduces New Additions to Revamped Pawn Shop Series
Fender Introduces New Additions to Revamped Pawn Shop
The guitars that never were but should...
**Track Of The Day** Rory Gallagher - Bullfrog Blues, The Old Grey Whistle Test, 1976
There is a famous Hendrix quote in which Jimi is asked how
it feels to be the best guitarist...
Stevie Ray Vaughan 'Number One' Guitar On Display At Texas State Museum
Take a journey through Texas and a century of music with Texas Music
Roadtrip. This special exhibition explores...
Dunlop Proudly Presents The Eric Johnson Signature Fuzz Face + Competition!
Fresh back from MusikMesse, this was one of the products we were
most excited about. Eric has been a...
Fender Introduces Upgraded American Standard Series
Fender's acclaimed American Standard series guitars and basses
have been upgraded for 2012, resulting in the latest iterations of...
New For Messe: Jackson Artist Signature Models
We're really excited to let you know that there are
two new Jackson signature guitars launching at Messe this...
Fender announces consumer 'Instant Rebate' innitiative
Fender is pleased to announce a rebate of up to £50 on selected Fender® and Squier®, guitar, bass and amplifier...